A quote from Gregg Katz about AI in real estate perfectly captures something I’ve been thinking about for weeks. What he shared (paraphrased very slightly) was this:
“The organizations that extract value from AI in the next 3 years won’t be the ones who talked about it most loudly. They’ll be the ones who quietly figured out what specific problem they were actually trying to solve, found a tool that solved it without creating 3 new problems, and got back to making decisions.”
In a world full of AI announcements, it’s a useful reminder that technology only creates value when it solves a real problem without creating new ones.
As a recovering technologist, I still get excited about every new wave of innovation. But I’ve come to appreciate that the conversation is rarely about the technology itself.
It’s about helping people make decisions faster, execute more consistently, and spend less time fighting the process.
Most organizations are simply trying to get the right information to the right people at the right time so they can make better decisions with less effort.
The future matters, and technology will continue to reshape how our industry operates. But meaningful change rarely starts with a grand vision. More often, it starts by helping people do tomorrow’s work a little better than they could yesterday. It begins with foundational capability that enables the visionary future.
Gregg’s quote is a great reminder of that.
Here is a link to the original LinkedIn post: https://bit.ly/3QDBTdW ,
And a link to Gregg’s LinkedIn profile: https://www.linkedin.com/in/gregg-katz/
