Today I asked Gemini to describe our business to a 5 year old after looking at only the landing page of our website, and to use analogies if it helped tell the story simply. The result was too good to not post… Imagine you have a huge bucket of toy castles, and it's your job to keep track of them and the allowance money used to buy them. Here is what Refined Data does: They help grown-ups who own and take care of lots of real-life giant buildings (like your toy castles). ...

If a 25-year-old joined your team tomorrow, would they rebuild your reporting process the way it works today? Or would they quietly question it? They’ve grown up with instant answers. Search, not hunting. Automation as the default. Systems that connect, not export. And now, devices they can talk to. So what would feel strange to them? Pulling data from five systems by hand. Working through spreadsheets and PDFs for hours. Rebuilding the same reports every month. Waiting days to explain what already happened. None of this would seem wrong. Just… unnecessary. They ...

Why are spreadsheets so pervasive in critical system processes.